GLOW: Girls’ Lifestyle & Overall Wellness

[BRANDING] [PACKAGING] [LIVE EXPERIENCE]

Historically, female health has come second. Women have been treated as ‘smaller men’, however this is far from the reality of the situation. Women’s health is incredibly interconnected, with various factors and facets depending heavily on one another. Without such knowledge on how their bodies are working, women are unable to put their health first. How can visual communication be used to change this - inspiring and educating a generation of young women?

By reimagining lessons into experiences, physical teaching kits and props will encourage discussion and ease tension. Future interactions with kits will prompt memory recall after the initial event. Information included on each product summarises key teachings, with QR codes, leading to the website, provide an opportunity for further reading on subjects. This model ensures girls will have access to enough information to equip them with fundamental knowledge with signposting to follow up queries.

To enhance the experience further, schools would be visited by a kit collection pop-up. These would be converted buses, fitted with a full wrap of the brand identity for a striking and unmissable visual. Whilst the lower floor would be a collection kiosk, the upper floor would house a casual and comfortable teaching space, escaping the standard classroom format. This private and quiet area would increase the scope for audiences, allowing pop -ups to visit youth centres and sports clubs that may not have access to their own teaching spaces.