Cadbury X Lego Product Collaboration

[BRANDING] [PACKAGING] [SOCIAL MEDIA]

Generating a campaign concept to launch a Cadbury and Lego brand collaboration. Focusing on the promotion of shared moments and family time - two aspects which are key to the ethos of both brands, the ’Kids vs Grown Ups’ key visual would be used across campaign packaging, live experience and a variety of promotional media.

‘Kid’s vs Grown-Ups’ combines chocolate and creativity to transcend generations with a simple building game. Families will use instructional cards to create simple builds from chocolate lego bricks - correct guesses earn chocolate prizes. This family fun of ‘The Purple Box’ can be extended to a live ‘mini-game’ travelling pop-up.