Duolingo: Shake Your Tail Feathers

[CAMPAIGN] [UI DESIGN] [ILLUSTRATION]

Learning a foreign language doesn't only boost brain power, it creates new opportunities, communities, relationships and networks that would otherwise be inaccessible. Socio-economic barriers limit access to education. Duolingo changes this. Using technology to try to eliminate this inequality, Duolingo provides users with a free private tutor, right at their fingertips. How can we make 16 - 24 year olds see the global impact of Duolingo?

‘Shake You Tail Feathers’ encompasses important ideas about creating opportunities for education, and the global impact of understanding new cultures through language, in a fun and light-hearted way.